Build dynamic, real-time segments from behaviour, consent, and profile data. Profiles flow into segments as events happen, and every segment is ready to power a campaign or an automation — no lists to rebuild, no syncs to run.
High-intent shoppers
Can receive email marketing
AND did “purchase” ≥ 1 in last 30 days
AND did NOT “open email” in last 14 days
0
profiles match right now
Segmentation is the practice of dividing your audience into distinct groups based on who they are and what they do — their consent, behaviour, purchase history, and engagement. Instead of blasting one message to everyone, you deliver relevant content to each group.
In NevTan Engage, segments are event-driven and resolved in real time. You send events from your site or app, and segments evaluate their criteria on read — so the right people are always in the right segment, and every campaign and automation targets a current, accurate audience.
Why our segmentation
Always up to date
Segments aren't static lists you rebuild. They're defined by criteria and resolved the moment they're read, so a profile appears in (or leaves) a segment the instant its behaviour changes — no imports, no nightly sync, no manual refresh.
Compute-on-read membership
When a matching event arrives, the profile is in the segment immediately — counts are always live.
Event-driven
Push events from your site or app (purchase, login, deposit, anything) and profiles flow into matching segments automatically.
Zero maintenance
Define the rule once; the audience keeps itself current as customers act.
Precise targeting
Combine conditions across three categories with AND / OR logic to describe exactly who belongs. Add count thresholds and time windows, then preview the live audience before you save.
Activity & events
Did / did not do an event, at least / at most N times, within the last X days or over all time.
Marketing consent
Channel + subscription status, optionally constrained by subscribe date.
Profile attributes
Any field on the profile — geo.country is IN, plan is pro, and more.
Put segments to work
Events and segments are scoped to your industry, so the builder only shows what's relevant. Then use any segment as a campaign audience or as the trigger of an automation flow, with continuous enrollment as new profiles match.
Industry-scoped catalog
Pick your industries during onboarding; the event catalog and builder adapt to them. Add custom events anytime.
Campaign audiences
Target one or many segments (and lists) in a send — recipients are de-duplicated by email automatically.
Automation triggers
Trigger a flow from a segment; profiles that match later are enrolled automatically, just like a list.
Everything you need to build and act on precise audiences.
Behavioural segmentation
Target by what people did: events, frequency, recency, and aggregates on event properties (e.g. total spend in 30 days).
Consent & lifecycle
Segment by channel subscription status and subscribe date, so you only ever message people you're allowed to.
Attribute targeting
Filter on any profile field — location, plan, custom attributes — with a full set of comparison operators.
Real-time membership
Compute-on-read means every segment is live; no rebuild step, no stale audiences.
Custom events
Define your own event taxonomy for your industry; the key is generated for you and shows up in the builder.
Live preview
See the matching count and a sample of profiles as you build, before you ever save the segment.
How to get started
Choose your industry
During onboarding, pick the industries you operate in. The event catalog and segment builder tailor themselves to you.
Send events
Push behavioural events from your website or app to the ingestion API — one endpoint, authenticated with your App ID and Secret.
Build a segment
Open the segment builder and combine consent, event, and attribute conditions with AND / OR to describe your audience.
Preview the audience
Watch the live count update and inspect matching profiles to confirm the segment before saving.
Activate it
Use the segment as a campaign audience or an automation trigger. Membership stays live as customers act.
Stop sending the same email to everyone. Build segments that keep themselves current and turn customer behaviour into perfectly-timed messages.
