Documentation/Templates
Template approval
Why templates are reviewed, and what each status means.
To protect sending reputation, templates go through an approval workflow before they can be used for real sends.
Statuses
| Status | Meaning |
|---|---|
| Not submitted | Still a draft — not yet sent for review |
| Pending | Submitted and waiting on an administrator |
| Approved | Cleared for use in campaigns and flows |
| Rejected | Sent back — review the feedback, edit, and resubmit |
A template that is pending, rejected, or not submitted cannot be used to send. Only approved templates are selectable when you build a campaign.
Getting approved first time
- Include a working unsubscribe link.
- Make sure the sender identity matches your verified domain.
- Avoid misleading subject lines and deceptive claims.
- Check every link resolves to where it says it does.
- Keep image-to-text ratio reasonable — image-only emails look like spam.
Administrators review submissions in the admin panel — see Campaign & template review.